SURPRISINGLY PAINLESS GIFTING

Esurance is known for its surprisingly painless insurance, so we created a line of surprisingly painless gift wrap for a holiday season stunt.

 
 

GIFT-GIVING TYPE THINGS

After designing and producing our own gift-wrap featuring Esurance’s highly likable spokesperson Dennis Quaid, we made it available for free on www.SurprisinglyPainlessGifting.com. 1,500 items sold out within hours.

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GIFTING POP-UPS

To take the pain out of wrapping presents, we launched free gift-wrapping pop-ups in Chicago & NYC.

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Agency: Publicis Sapient & Leo Burnett

CD: Amanda Mearsheimer, Brian Siedband, Gordy Sang

ACD: Kat Hale & Blase Mnich

CW & AD: Emilie Johnson & Liz Chown