THE BENEFIT OF BLUE

Today’s seniors are more active than ever and in need of coverage they can trust, so we created spots featuring 65 year olds who break the mold—and the Medicare that keeps up with them.

2021 OLYMPIC SPOT

Kathy Martin is an 8x world record holder, after age 65, so we created a spot to play throughout the Olympics that changes the perception of what Medicare-aged athletes can accomplish.

SOCIAL

Agency: FCB Chicago

ACD: Paige Miller & Morgan Richter, Sarah Uchison & Emily Walton

Senior CW & AD: Emilie Johnson & Kelly O’Keefe